The Seattle Kraken is a professional ice hockey team that represents the city of Seattle, Washington. It was founded in 2008 as part of the International Hockey League (IHL) and has been a member of the Western Conference’s Pacific Division since 2009.
The Seattle Kraken expansion draft is the name of the expansion draft that took place in Seattle on June 20, 2016. It was announced that they would be joining the National Hockey League as an expansion team for the 2017–18 season.
When NHL Seattle first placed signs on its downtown headquarters in 2018, workers were greeted with a pleasant surprise when they came at work the following morning.
A Post-it note with the scribbled phrase “Release the Kraken” was stuck to the door.
“I believe that was the first time I heard or thought of ‘Kraken,’” Heidi Dettmer, the team’s vice president of marketing, said. “However, it has served as a rallying cry for supporters throughout the whole process. It was heard all throughout the place. It was something that kept coming back again and again.”
Even though the club won’t debut until the 2021-22 season, supporters have been fascinated with the name, color, logo, and branding since the NHL granted Seattle an expansion franchise in 2018. Because Seattle had plenty of time, the procedure was thorough, but it also had to be covert (think shadow web domains, employing a Hawai’i-based company to handle domain registrations, and a slew of non-disclosure agreements).
“We were quite cautious about where we met. We choose carefully the materials to print. And we pulled the shades with anxiety when we held these sessions “Andy Jassy, CEO of Amazon Web Services and a team member, stated
According to Jassy, the team looked at over 1,200 names and conducted “serious investigation” on over 100 of them. The franchise chose five candidates, who were then sealed in an envelope and placed in a time capsule in Seattle’s Space Needle, along with Nirvana albums, a Twinkie, and one Amazon share, to be released in 2062, on the Needle’s 100th anniversary.
For the time being, here’s a behind-the-scenes look at how the Seattle Kraken — and their color scheme of deep ocean and ice blues with “red alert” accents — came to be.
Selecting a Name
The Metropolitans — the name of the city’s first professional hockey club, which won the Stanley Cup in 1917 — were considered by Seattle, but the league objected. The Metropolitan Division exists in the NHL, and commissioner Gary Bettman was adamant about not changing it for the benefit of the new team.
“That was one on which [the league administration] voiced reservations,” Jassy said. “They were, however, usually extremely encouraging, and I always felt they provided excellent, honest criticism. They had their own ideas as well. When Kraken was the top name we were considering and we polled them, they all agreed that it was a great name.”
Tod Leiweke, the club’s president, is hell-bent on operating a fan-driven organization — “The fans are going to be engaged in every decision,” he told ESPN in 2019 — thus in May 2019, the team created an interactive site where anybody could make ideas. Team leaders would also meet down with a group of fans on a regular basis to show them markups and solicit comments.
According to Dettmer, the team kept an eye on a reader survey conducted by the Seattle Times, which received more than 146,144 votes. Kraken had a good showing in the Seattle Times vote, which reduced it down to Sockeyes and Totems as finalists.
Twitter stalking is the most interesting. If you posted a comment on that site regarding the Seattle team name in the last two years, Seattle NHL most likely saw it.
“We kept an eye on what was going on on social media,” Dettmer said, “to see how frequently possible names were mentioned, what the mood was, and what the responses were.” “That was fairly typical. We’d get updates on it on a weekly basis.”
Although film producer Jerry Bruckheimer, another part-owner of the squad, has utilized the legendary sea monster in his Pirates of the Caribbean films, it’s unknown who originally proposed Kraken internally. Fans were enthralled. The branding committee in Seattle felt the same way. Around the holidays of 2019, the gang had almost decided on it.
“It’s a really distinctive and uncommon name in sports,” Jassy said, “since virtually every sport franchise ends with an’s.” “There are many obvious connections to Seattle — part because of our maritime history, part because we have so much water around us — but there is long-standing folklore in Seattle and the Pacific Northwest of a mystical Kraken creature that lives just beneath the sea’s surface, which has enthralled people for many years. We anticipate our NHL squad to play with the same mystique, passion, and force that the Kraken has long been associated with.”
Colors and logo
The NHL has been on hiatus since March 12, and the league and players’ union have devised a 24-team return-to-play structure.
• Information on the NHL’s return-to-play strategy • A guide to all 24 playoff clubs • News from across the league
They were ready to move full speed ahead once the last trademark was granted precisely a week ago.
The manufacturing process is a typical method for a name or logo to leak; many a logo or uniform reveal has been ruined this way. Seattle didn’t want to provide the markups to suppliers too quickly, in case it was discovered at a plant or a shipping facility. As a consequence, getting authentic goods and jerseys to fans will take some time.
For the time being, the team has set up a website to sell “Release the Kraken” t-shirts, with all revenues going to local charities YouthCare, Community Passageways, and the Metropolitan Seattle Urban League. The team’s stated aim is to assist eliminate juvenile homelessness in the area by providing good paths and opportunities for BIPOC (Black, Indigenous, People of Color) children.
What’s next for this team? A mascot, perhaps?
“I’m not sure,” Jassy said. “We haven’t decided on a mascot yet. We’ve just recently received our name and colors. The mascot takes things to a whole new level.”
The Seattle Kraken is the mascot of the Seattle NHL team. It was originally a squid, but has since been changed to a dragon. Reference: seattle kraken mascot.
Frequently Asked Questions
How did Seattle come up with Kraken?
The Kraken was created by a group of Seattle-based artists, who were inspired to create the creature after visiting the Pacific Northwest.
Who owns the Kraken NHL team?
The Kraken NHL team is owned by the National Hockey League.
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