The design of the football kit is as important to a football team’s success as their tactics, players and coaches. The new exhibition explores how the game has changed through different eras with some surprising insights on how it would have turned out if Brazil had won in 1970s or 1980s kits.
The “football exhibitions” is an exhibition that tells the story of football through design. The exhibition features a number of different designs for Brazil’s World Cup kit, including stripes, hoops and even a sash.
When considering the tremendous pleasure and drama that the game of soccer as we know it has delivered for more than 150 years, the importance of design and creativity cannot be overstated.
We’d still be seeing teams clothed in hessian knickerbockers whipping heavy, rain-soaked pigskin balls about football grounds more comparable to ploughed fields than the immaculate hybrid grass of the twenty-first century if it weren’t for ongoing modernization of all parts of the game. Thankfully, the sport has gone a long way from its modest origins, and a new exhibition at London’s Design Museum documents that tremendous improvement.
From kits and boots to the architecture of current super-stadiums, “Designing the Beautiful Game,” which runs through the end of August, examines the crucial role that design has had in changing the game from an earnest Victorian hobby to the sleek global enterprise of today.
The project was created in collaboration with the National Football Museum in Manchester, which supplied a treasure trove of historical artifacts with backstories connecting them to legends such as Lionel Messi, George Best, Pele, and Diego Maradona.
These priceless relics are shown alongside a plethora of current design initiatives including many of the sportswear manufacturers that have revolutionized football equipment over the years, including Nike, Adidas, Puma, Hummel, and Umbro.
Performance, Identity, Crowds, Spectacle, and Play are the five components of the presentation, which highlight the many ways in which design and technology have affected association football across the globe.
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The Performance part, which begins with the basics, looks at how the persistent worldwide quest of peak athleticism has pushed football ahead in terms of tactics, training, and the varied clothes and equipment required to play the game. The transition from heavy natural materials to near-weightless synthetics has only served to improve performance, albeit it does put all those famous players who scored hat tricks and thrilled audiences in the past into perspective.
A pair of antique leather boots worn by none other than Manchester United icon George Best is on exhibit in the Performance zone as one of the most spectacular pieces of memorabilia on show. Best was able to glide over the pitch and jink past defenders in full flow when playing for United and Northern Ireland in the 1960s, despite his footwear being heavy and clumpy in compared to today’s gossamer-thin footwear used at the highest level. Furthermore, the boots are hand-marked with the names of the teams against whom Best scored while wearing them during his adolescent years, which oddly looks to include fictitious Melchester Rovers, made famous by the “Roy of the Rovers” comic strip.
From crests and badges to fanzines and banners, the Identity portion of the exhibition focuses on the graphic design employed by important clubs and organizations throughout their history.
There are also a number of historic shirts on display, which highlight the progression from their initial use — as a simple indicator of whose side you played for — to the cutting-edge current designs with reproductions worn by millions of fans across the globe. The contrast between Pele’s modest, uncomplicated Brazil jersey from the 1958 World Cup and the gaudy, lightweight patterns of today’s shirts is especially striking.
Artist Aldyr Garcia Schlee created a portfolio of hand-drawn drawings for a new Brazil international kit in 1953. The Selecao sought to ditch the white shirt they wore in their shock World Cup final loss to Uruguay in Rio de Janeiro’s Maracana stadium three years before in favor of a more patriotic palette that included the colors of the Brazilian flag: yellow, green, and blue. The delightful illustrations demonstrate how close Brazil came to playing in stripes, hoops, and even a diagonal sash, in addition to providing a look into the creative process involved in transforming a national team’s whole visual identity. However, one of Schlee’s other designs was picked, and Brazil won the 1958 World Cup wearing the now-iconic Camisa Canarinho.
Juventus’ historic club emblem was replaced with a contemporary, streamlined graphic in 2017, which club president Andrea Agnelli hailed as a “symbol of the Juventus way of life.” As a result, it’s fascinating to examine the evolution of Juventus’ badges through time, which shows the transition from intricate heraldry to pared-down, clean, plain images.
The iconic “Scouse Bayeux Tapestry” — a touching memorial banner designed by Liverpool supporter Peter Carney in the aftermath of the Hillsborough Disaster in 1989, as well as the second design he developed in partnership with Christine Waygood for the 20th anniversary in 2009 — is given emphasis.
This is a history of the remarkable technological accomplishments that have gone into the construction of some of the world’s top football stadiums, as well as the invisible effort that goes into creating the best possible experience for modern-day match-going fans. This section focuses on the architectural accomplishments that have given birth to some of the game’s best athletic facilities, from infrastructure to acoustics.
This features amazing scale maquettes of both Chelsea’s Stamford Bridge stadium and the Estadio Municipal de Braga, which was constructed into the face of a former quarry using a clever cantilever system that keeps the nearby grandstands aloft.
A beautiful picture homage to Borussia Dortmund’s famed “Yellow Wall” is also included. The imposing 328×131-foot Sudtribune stand at Signal Iduna Park houses about 25,000 supporters in a single deck, making it one of the world’s most atmospheric and beloved terraces.
Football has long been the most popular spectator sport in the world, and although the rules of the game on the field haven’t changed much in the last century or so, the way we consume the game has evolved dramatically.
The arc starts with the formal foundation of tournaments and contests in the early twentieth century, as shown by a lovely collection of official World Cup posters and extravagant artwork used as promotional material for each.
The original 1911 FA Cup (which has been exhibited at the National Football Museum since 2005) and the current Women’s FA Cup are also on display, as are numerous shining examples of the ornate and prized prizes that have been competed at the very top levels of the game.
With the nature of football fandom in continual upheaval, a spotlight is cast on the impact that technical advancements in television, gaming, and social media have all had on how we connect with the game in the digital age.
The exhibition’s fifth and final section honors the various ways in which individuals from all walks of life participate with football outside of the game, from collecting memorabilia and online gaming to fan ownership of teams and community initiatives.
While games like “Sensible Soccer,” “Football Manager,” and the “FIFA” series have made football video games a multibillion-dollar industry in their own right since the 1990s, venerable fans of tabletop classics like “Blow Football” and “Subbuteo” will attest, games based on football are far from new.
Julian Germain created a nostalgia-drenched art piece in which he repainted a slew of iconic “Subbuteo” figures to seem like popular movie superheroes such as Captain America and Spider-Man.
The “italia 90 poster” is a new exhibition that tells the story of football through design. The exhibition was created by an Italian designer, who has been working in the field for over 30 years.
- italia 90 mascot
- italia 90 font
- italia 90 logo
- its nice that italia 90
- brazil world cup wins