The perfect sales pitch is a combination of the right words and the right tone. Here are 7 examples of pitches that have been proven to work, and what makes them work.
The sales pitch examples pdf is a perfect example of how to create a sales pitch. It includes 7 different examples that are all successful.
Anyone creating their own pitch should make it a point to study sales pitch samples from the finest of the best.
Why? It’s never been more difficult to come up with a great sales presentation. Only 24.3 percent of 400 sales representatives polled surpassed targets last year, according to a recent study by sales guru Marc Wayshak.
Sixty-one percent believe selling is more difficult now than it was five years ago.
Prospects often anticipate highly customized sales presentations. However, with the development of automated technologies, sales has become more of a “numbers game” than ever before, making personalizing a presentation appear unachievable. Of course, every sales manager has a set of sales best practices that they think are necessary for a successful sales presentation.
However, best practices often clash.
Let’s look at some of the concepts that make for a very successful sales presentation, as well as some instances that properly demonstrate them.
These 7 successful sales pitch examples include the following ideas and tactics:
- Refer back to previous discussions.
- Begin with a question in your elevator pitch.
- Keep it brief.
- Benefits, not features, should be highlighted.
- Your argument should be based on facts.
- Make up a tale.
- Maintain a conversational tone rather than a formal tone.
What is the definition of a sales pitch?
A well-crafted and packed sales presentation is referred to as a sales pitch. A salesman usually has fewer than two minutes to describe how their product or service would benefit the prospect. It’s also known as an elevator pitch in certain situations since you have a limited amount of time to convince a prospect to do business with you.
People’s attention spans are dwindling in our tech-driven society. As a result, salesmen no longer have the luxury of giving an hour-long pitch aimed at selling a particular product or service. Long sales presentations are no longer effective since people do not have the time to listen to them. You must rethink your strategy if you find yourself delivering an hour-long sales presentation.
A successful sales presentation must communicate the desired message succinctly and persuasively. You’re on the right track to generating successful sales if your sales pitch is on target. The initial few minutes of a business discussion set the tone for the rest of the conversation. Make sure to utilize your sales presentation to persuade the prospect of the quality of the service you’re providing.
A sales pitch is your opportunity to debunk a prospect’s misconceptions about a product if you’re selling it. This is the point at which you reassure them of the advantages they will get if they purchase the thing you’re offering.
7 Tips and Examples for Making a Sales Pitch
Example #1 of a Sales Pitch: Refer to Previous Conversations
If you’ve already talked with your prospect, don’t begin your pitch with telling them about yourself, your product, or your company. Use the rapport you’ve previously established!
Recall prior discussions with the prospect to demonstrate that you remember them and that you comprehend their issue. It helps if you asked good discovery questions during your previous discussion, such as these:
- What exactly is the issue you’re attempting to resolve?
- What are your current plans for dealing with that issue?
- How do you track your progress toward your objectives?
| Related: How to Conduct a Successful Sales Discovery Call
At DocSend, we always begin our presentation with a recap of the most essential information we’ve gathered about the prospect and their pain issues.
Here’s an example of a presentation slide:
If you’re pitching via the phone, email, or LinkedIn, you may utilize this approach as well.
Here’s an example of an email pitch that relates to a prior conversation:
“Hello Sarah,
Thank you for taking the time to talk with me over coffee on Tuesday at Dreamforce. I really liked the look of your booth!
It struck a connection with me when you said you sometimes feel like you’re throwing proposals into a black hole. I experienced the same issue at my former job.
Now, at DocSend, I assist other media businesses – such as Mic – in resolving this issue by providing information into who interacts with the document and when.
I believe I can assist you in prioritizing transactions with higher levels of engagement. Is it possible to speak about it next week?
Lisa”
Example #2 of a Sales Pitch – Begin Your Elevator Pitch With a Question
When asked for an elevator pitch or simply what they do, most inexperienced salespeople will reply something along these lines:
“My name is Greg, and I’m employed by ACME Corporation. To coyotes that want to eat roadrunners, we develop, construct, and distribute complex and deadly devices.”
Those facts may be correct, but facts alone do not make for a compelling sales presentation! Other than “Oh, that’s intriguing,” how might Greg’s prospect react to that statement?
A good sales presentation starts a conversation. Instead of beginning with a self-centered opening statement, consider asking a question.
Take a look at the following example from Chris Westfall, author of The New Elevator Pitch: The Definitive Guide to Persuasive Communication in the Digital Age:
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A qualified candidate may answer “yes” to the following questions:
- Have you ever considered…
- You already know how…
- I’ll never forget…
- Doesn’t it seem to be…
You may also do the opposite. If your prospect knows you’re going to attempt to sell them anything, they’ll be cautious of being pressured into saying “yes.” Instead of asking them to acknowledge they have a problem, you might just assume they don’t have one.
For example, you might say something along the lines of Chris’ pitch in the video:
“I’m guessing you pay less than 19 percent in taxes each year?”
If that’s the case, they’re not a promising possibility! If they aren’t, they’ll tell you about it, and you may tell them about how you’ve helped others in similar situations.
Example #3 of a Sales Pitch – Keep it Short
In your initial pitch, you don’t have to tell your prospect all you can do for them. A great sales presentation should, in fact, leave the prospect wanting more.
You should be able to pitch with one brief phrase if you’ve done a good job identifying your prospect’s pain areas and really understand how your product or service helps relieve them.
Take a look at this sample from the website of Shultz Photo School:
“We assist parents in taking better photographs.”
It’s worth noting that they don’t discuss lenses, lighting, angles, or composition. They make no mention of how they assist parents in taking better photographs! They’ve simply chosen a target audience—parents—and claimed that they address an issue that they know exists within that group.
It’s an extreme example, and a pitch this short may not work in every situation, but it demonstrates a key point: small pitches are easy to understand. Simple pitches are simple to comprehend. It’s also simpler to have a discussion with a prospect who understands you immediately.
Example #4 of a Sales Pitch – Focus on Benefits, Not Features
This is certainly something you’ve heard a lot, but how can you put it into practice? Take this example from G2Crowd:
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“G2Crowd is a user-voice platform that allows individuals to express what they really think about software instead of being told by analysts, those who don’t use it, or your best customers. You’re getting direct feedback from users and interacting with individuals who utilize the product.”
This presentation appeals to me since it is succinct while yet demonstrating how G2Crowd helps customers.
G2Crowd gathers star ratings, written and video reviews, and can validate if reviewers are current users, as the representative might have said. He might have informed us that G2Crowd organizes evaluations in a manner that makes comparing rival software solutions a breeze.
Even if he stated all of that, the advantage remains because we’re receiving data from actual people! By concentrating on the advantage, the material becomes more relevant to the prospect or client.
Example #5 of a Sales Pitch – Use Data to Anchor Your Pitch
Your prospects are bombarded with assertions from your rivals. Those promises tend to seem suspicious after a time, particularly if your prospect has made unprofitable purchases.
As a result, as an anchor for your pitch, utilize unambiguous facts from trustworthy sources. Here’s a slide from Tien Tzuo’s presentation for Zoura, a major player in the subscription economy.
In his presentation, Tzuo didn’t just say that the subscription economy is the way of the future; instead, he provided specific, credible data points that enabled his audience to make their own conclusions.
Here’s another illustration. Which is the more convincing argument?
“For today’s sales executives, optimizing sales material for desktop is an obvious and worthy priority.”
Or
“Desktop visits to sales material account for almost 85% of all visitors, not mobile.”
Relevant specificity reigns supreme when it comes to data. (By the way, DocSend’s Sales Benchmarks Report includes this statistic!)
Concentrating on driving home quantitative data while boiling down exposition is a fantastic approach to highlight the prevalence and severity of the issue your solution solves. This is crucial for perking up your prospect’s ears and setting the stage for a memorable sales presentation.
Example #6 of a Sales Pitch – Tell a Story
Create a narrative that shows how your product helps your consumers if you have a bit more time for your pitch or if you’re prepared for a product demo.
Note that this is not the same as the “About Us” slide that some individuals still use in their pitch decks. Your prospect is unconcerned with the origins of your company or the location of your headquarters. This narrative, on the other hand, turns your prospect or client into the hero—their issue is the monster they must fight, you are their trusted adviser, and your product is the magical weapon.
This example has already gotten a lot of attention, but it’s worth mentioning again since it’s become the model for pitch deck storytelling:
Andy Raskin, a seasoned storyteller, penned a short study of what makes this a successful sales pitch. The TL;DR version is as follows:
- It starts by saying that a significant shift has occurred that has an impact on the audience.
- It identifies a foe.
- It teases the “promised land” – what the world will be like for those who cope with new change well.
- It emphasizes a few characteristics as components in a magical elixir that can transport people to the promised land.
- It emphasizes the argument by providing evidence that the whole narrative is accurate.
Example #7 of a Sales Pitch – Be Conversational, Not Formal
It’s important to rehearse your elevator pitch, but it shouldn’t be a monologue. Just because someone has inquired about your work does not imply they want to hear every detail.
As a result, begin by providing them a brief overview of what you do that will spark their attention. If they express interest vocally (or nonverbally), that’s your signal to keep talking.
The WOW, HOW, NOW structure, as described by Brian Walter, goes like this:
- WOW – Make a brief, intriguing remark that will get the other person to exclaim, “Wow!” This remark may be a little perplexing, as long as it isn’t simply industry jargon.
- HOW – If you did the first step correctly, you should have gotten an eyebrow lift, a head tilt, or a “huh?” in return. This is your opportunity to explain and extend a little bit.
- NOW – Finish with a concrete example of how you go about doing what you do.
Consider the following scenario:
“So, what do you do?” says the prospect.
“I assist salesmen in becoming the fly on the wall,” I say.
“Huh?” says the prospect. “What exactly does it imply?”
“I offer a platform that allows salespeople to track how their prospects respond to their proposals after they’ve been sent out,” I explain. For example, I’m now working with one client to re-prioritize transactions depending on how engaged prospects are with proposals.”
Make sure your pitch is effective by using data.
There are a few subtle but unmistakable purchasing signals that may assist you figure out how aggressive your prospect is about your presentation.
When a prospect inquires about price, next steps, delivery dates, or service quality, they’re indicating that they’re thinking about taking the next step. Statements like “This would help us achieve X” or “If/when we utilize your product, we’d/we’ll be much more Y” are examples of other purchasing signals.
The disadvantage of depending on verbal purchasing cues such as these is that they may be ambiguous or subjective at times. Fortunately, there are several techniques that make determining the effectiveness of your sales presentation simple.
Conversational intelligence systems like Gong.io and Chorus, for example, analyze sales conversations to find methods for representatives to sell more successfully.
And, although I may be prejudiced, I believe DocSend is beneficial. For example, I can observe which pages of a paper I give potential prospects interact with, and I may emphasize those subjects in subsequent discussions.
Keep track of the flops and wins anyway you do it—even if it’s only in a spreadsheet! Instead than relying on gut feeling, every contemporary sales team should use data to inform their presentation.
The sales pitch examples for interview is a perfect example of how to use the 7 Perfect Sales Pitch Examples. It also includes what makes them work and how they can be used in interviews.
Frequently Asked Questions
What are the 7 steps to making a good sales pitch?
To make a good sales pitch, it is important to have an understanding of what your product does, how it works, and the benefits that it offers. It is also important to be confident in your abilities and know how to speak persuasively.
How do you write a good sales pitch?
This is a highly subjective question and depends on the person asking it. However, one of the most important things to remember is that you should be honest with yourself and your potential customer.
What are some good sales pitches?
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